My name is Ashlie B Moore I am a wife and mother. Hair has been my life since I was a child. My mother has been a licensed cosmetologist over 25 years so of course I was her muse and grew to love all things hair. I have a degree in Science and over 8 years experience in criminal law. Once our daughter was born my passion for hair was reborn. In the mist of treating her hair I had little to no blessings in finding products that would satisfy her hair needs. This is when I began my research. Finally after concocting purchased products I decided to create my own. I am very pleased with my products which is why I am overjoyed to share them with you. Loash products are wonderful for women, men, girls and boys and are handcrafted with all natural and organic ingredients. Always remember your hair journey is what you make it and if your looking to start and continue your journey with more Great hair days rather than Bad hair days, Loash products were made for you!